“You Don`t Know What You`ve Got (Until You Lose It)” - Save Your Precious Memories NOW!!!


The title above references a George Burton/Paul Hampton song made famous in 1961 by Ral Donner, and reinterpreted by Big Jim Sullivan.

Donner’s version charted in the UK in September 1961. It peaked at #25, but went no higher. Oddly, its title is particularly relevant to this article.

Where the song’s lyrics go on to describe love of a woman that was lost through the singer’s foolish actions and inaction, that same theme – negligent loss of a valuable possession through action and inaction – finds another appropriate application: Saving videotapes you’ve treasured for the past two-and-a-half decades, rather than losing them through inaction.

When your VHS player bit the dust, you replaced it with a combined VHS/DVD player. Since that machine tragically met its end, you’ve clung to cherished videotapes, hoping to find a new solution.

Whether they’re movies you loved that are no longer available, professionally created wedding or other (costly) tapes recording significant life events, or simply those once-in-a-lifetime family videos shot on vacation or at birthday parties – you dread losing them forever.

Don’t give up on those precious videos through continued inaction! They may have already deteriorated somewhat through years of viewing, but will surely deteriorate further, if nothing’s done.

Unlike film and DVDs, videotapes have a maximum viable lifespan of approximately 30 years, even if carefully stored. DVD media promises a 100-year life expectancy and digital copies are endless.


Videotape – all magnetic  recording tape, in fact – is actually quite fragile, and that fragility increases with use and time. Every pass of your video recorder or player will diminish or damage the image and sound, as former customers of now-obsolete video rental icon, Blockbuster, are well aware.


Introduced in Japan in 1996, the DVD-Video format didn’t become dominant until early this millennium. Advantages? There are plenty. Audio and video quality are infinitely superior to VHS tape. A DVD has no moving parts and, handled properly, won’t deteriorate from wear, regardless of how often viewed. DVDs can be played on home computers, digitally copied without loss of signal, and are easier to use, to handle, and – being less bulky – to store.

Given these positives, isn’t it time to engage in some VHSDVD conversion of cherished videos?


Electrovid DIY Conversion kits exist, consisting of a VHS player, connections and software, enabling you to back up your old tapes.


They are easy to use, and effective.


Insert the VHS tape into the VHS player

Connect the VHS player to your laptop or desktop computer

Use the kit’s software to record directly to DVD or your computer.